Communication is about the who

My own arrogance gets in the way of my objectives much more than I would like to admit.

This post will take some time to explain. But if you make the journey with me, I promise that I will make a point 🙂

Throughout my career and life, a common theme continues to emerge. Yet, I always keep doing exactly what keeps causing me grief. And even knowing that today, I am not sure that I will really embrace the change.

In high school, I was in speech and debate. I was pretty good at it too. My real ability was to be able to BS. Give me a topic and watch me ramble on about items that were like the topic but not really the topic. I competed in two different categories. Both were limited prep speech processes. One was a formal persuasive speed (extemporaneous), the other was informal and more laid back (impromptu). I really loved impromptu. It gave me a lot of joy to talk about fun things of my own interest. The problem was that I wanted all my speeches to be impromptu. It was later in college when I went back as a coach and really saw the difference. My coaches in high school would explain and explain that extemp needed to be very fact based, formal, scripted almost. I always chose to do it my way. This limited me. I did well but never as well as it could have been. Why? I wanted it my way refusing to change my style to what the audience needed.

In college as a chemistry major, there were very different types of methods that I was taught. Quantitative, qualitative, and organic chemistry were very different in their approaches, even in the way they kept lab books and wrote up findings. In a typical me fashion, if I found one way of writing something up that I liked I kept using it. I would just write it like I wanted to. My professors would comment on my writing style and try to guide me. Again, I wanted it my way.

In my first safety job, I would write reports and send emails just like a scientific write up and then wonder why no one read them. I had to have it my way. Eventually, I learned better, but I was slow to learn that lesson (and still am as you will see).

When I began work on my masters in business, I wrote my papers just like a scientific paper. Again, I did good but not great. I had to learn to write based on the topic. A statistical review is (or should be) different from a leadership case study.

In another job, I became interested in safety training. I took on a mentor as part of a company program. I deliberately wanted someone in instructional design. I was paired up with an amazing person, who again, made me focus and reflect on not only what I needed to say but who I was saying it to.

My greatest challenge was my dissertation. It was an APA format paper. During the many, many revisions there were parts of the paper that continually gave grief to my mentor, my committee, the department chair, and multiple editors. I kept wanting to cite safety information as part of the work. From a psychology perspective, it confused those not in the safety field and was very hard to format. I, being a tenured safety person, refused to change that information. Quick sidebar for background: The dissertation format was 5 chapters. Each chapter was reviewed and revised between 2-4 times. My full dissertation of all chapters combined was on revision 11 when it was accepted for publication. What made revision 11 so different? I took out the safety citations that did not add real value to the psychological study. I could have potentially completed the work sooner if I had just not been so stubborn about communicating the way I wanted. What is even worse is that my dissertation was about creating meaning in safety training. The findings pointed to making the information pertinent to the employee. Evidently, I struggle to learn from my own work. 🙂

Why have a blog? Because I want to communicate the way I want.

That was a really long story to make a simple point. One that I still struggle with everyday. Before your next email, training, talk, or paper take a moment to really consider your audience. Is this what your audience needs to hear? Is it what they expect to hear? Is it something that makes sense to them? Is it meaningful for them? Will it have meaning for them? Are you delivering it in a way that helps them see the meaning in your communication?

Measuring SQDC in Safety

For a safety department to be its most effective, it requires the evaluation of the group along similar metrics as others. I have been fortunate to have had some really good mentors in my career that have helped me to craft the way I look at running a safety department and measuring success.


In most major industries there are four key metrics that they are responsible for. I have seen this same method/metrics in automotive, food, and chemical. It is a positive process as it shows the balance that must to struck to have a successful business. These metrics are Safety, Quality, Delivery, and Cost or simplified as SQDC. A business can run without these metrics in harmony, but they are rarely highly successful.


So, what does it mean to measure to SQDC in a safety department? Here are some of the ways I have found make it the most meaningful for the team and larger organization.



This is what we do, so it should be simple, right? Yes and no. I have always thought about what is the safety metric for a safety team. First and foremost, a safety team should not get hurt. They should be cautious and aware.


Beyond injuries, this metric for me has always been more about the message that I am carrying with me every day. What is the thirty second elevator talk that I would give that day to communicate safety to anyone. One lesson that I have always found to be true in safety is that you cannot overcommunicate a message. People need to hear a safety message as much as we can get in front of them.


Examples could include:

“Did you hear about the near miss yesterday? Here is how to stay safe”

“I read in the news of an injury happening. We have that hazard. Here is how to stay safe”

“Did you know we have not had ‘insert event here’ in a long time? Here is what we have been doing right.”

“Some bad weather is moving in today, remember our evacuation plans for bad weather.”


It is important that communication is a big part of how we define success in safety every day.



Quality for a safety professional is based on our policies and procedures. Are they up-to-date? Are they relevant? Do they help those who they are meant to service? Have they been reviewed on some basis?


Where we help to maintain the high standard of quality is through assuring our processes and procedures are in good condition and help set the basis for accuracy, precision, and consistency.



Delivery is the service we provide to our customer. These can be in the form of audits that help find ways of improvement. It is the time that it takes to answer questions about the policies. It is also the metrics that we report out as part of the standard work. Each day the safety professional is called upon to deliver any number of these styles of items to the organization.



There are a few ways to look at cost in the safety department. The first is helping to create and maintain a working budget. Be accountable to predicting big projects and special needs. Communicate early and often when there will be misses. Help the organization see where you need funding to help sustain and create strong processes to make the site safer.


Some organization also measure workers’ compensation costs. These can vary from state to state and are very reactive. They still, though, can heavily affect a company’s bottom line. It is important to measure and manage this process.


Overall, running a safety department with key metrics that match and mirror other departments helps to build transparency and trust into the system. These processes are valuable as they can help the internal team and the organization to see that there are processes that can be measured, implemented, and improved.